“Just do it” versus resistance

Just do it

Nike got it right when they coined the phrase “Just do it”.  It gets to the heart of activity and helps you move.  It helps you kick into action.

For example:

  • So you get a new pair of running shoes and start running
  • You see a yoga class, think it’s cool and buy a month membership
  • The Olympics are on and you think that swimming is really cool so you get a cap, goggles and suit (dare I say Speedo?)
  • You read a blog, like the idea so sign up for your own free one at WordPress.com
  • You catch a look at yourself in the mirror, don’t like what you see, and start a diet that night.


But what happens when things get hard.

Great.  You’ve “just done it”.  Now, what about tomorrow?  The day after? A month from now?

The slogan gives you a great starting point, but there will be a point when you can’t “Just do it”.  Something blocks you. And that something is you.  Your mind, ego, laziness, or whatever, but you get in your own way.

If you are not doing “it”, then you are wasting your time

I had an interesting conversation on Twitter recently about how reading books on “Getting things done” were a waste of time because instead of getting the things done that you should be doing, you were wasting time reading that book.  But are you really telling me that you never run into resistance in your life?  That you have all the answers on how to solve problems?  If you get stuck moving forward on your project, that you always have the ability to best get over that resistance in the most efficient way possible?  I say no way.

Relying on self help ideas without implementing them is a waste of time, but to occasionally seek out help when you need it because the rough and tough old axiom of “Just do it” is not working for you is not only needed but the answer of a smart and engaged individual.  Asking for help when needed is the mark of quality work.

The next time you can’t power through your resistance ask yourself “is there a better way?”

“Can I step out of my ego for just a minute and perhaps listen to 10 minutes of technique that may catapult me 3 hours ahead of where I am right now?


Does “Just do it” represent ego? Does it mean that you must only do and not ask?   Can you ask for help or are you the one who needs to be giving the help?

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4 thoughts on ““Just do it” versus resistance”

  1. This is a very interesting point, Craig.

    It took me many years to become comfortable, asking for help.

    What swung it for me, was when I figured out that by always being the person on the ‘giving end’ of the deal, you rob people of the pleasure of reciprocating.

    Thanks for making me think!

    1. Hi Jim. I like how you mention the point of reciprocating. If one is always giving the help and advice and perspective, where did they get it all. It’s a give and take game. We can share our strengths and still be comfortable asking for help in areas that we struggle. Thanks for the comment

  2. I bought a book on productivity once. Never read it. Instead I juggle. If I don’t feel like working on my short story, I do stuff for headway101 (my commercial blog). If I don’t want to do that, maybe I clean my apartment. When all else fails, it’s nap time. You have to get into the habit of doing stuff, and then you have to do stuff that matters.

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